Wow! I’m surprised that almost no one else wondered about the wisdom of the “Drink Us Dry” promotion to celebrate the closing of O’Sheas Casino. I talked about this in my last blog entry and speculated that someone’s job might be on the line, perhaps even more than one.
Well, some wanted explanations of my viewpoint, so here goes:
First off, in the title of that entry, “Major Casino Goof,” the “major” describes (modifies, for you fellow English grammar experts) the goof, not the casino. O’Sheas was never a big arrow in the Harrah’s sheath.
Next, who was responsible for dreaming up this catchy phrase? Did little O’Sheas have their own marketing department? If so, did such promotions have to be okayed by someone higher up? Or, were some employees involved from higher-echelon marketing departments of the mother company, Caesars Entertainment? How many employees were involved? How many, if any, of the involved employees were going to lose their job anyway because O’Sheas was closing or, as had been announced, were being transferred to other properties?
I don’t know the answers to all those questions, but I do know that just a few hours after the original press release came out a new “corrected” one appeared with all references to “Drink Us Dry” deleted. I’m guessing someone – I assume a “higher-up” – who wasn’t in on the original marketing publicity looked at that slogan just as I had done and thought – just as I had: “My God, this is terrible PR for our company after we have been careful to always stress sensible responsible drinking. We know we should be very careful to not even give the appearance that we don’t embrace that concept.”
Maybe no one lost their job over this – but we have seen many instances in the past where casinos have blamed employees – sometimes even those very high up the corporate ladder – for seemingly small mistakes of judgment and promptly showed them the door.
I didn’t write about this because I don’t have a sense of humor – actually I think “Drink Us Dry” was a very cute and creative phrase that matched the vibe of the closing of a casino whose main claim to fame was a bar that served cheap drinks. And it didn’t “matter” to me – we don’t drink alcoholic beverages so it wasn’t going to be a must-do frugal option for us - and we had stopped playing video poker there….I forget how many years ago – although I still have fond memories of Brad and me getting 3 royals there in one day.
Why did I write about this? I just was immediately struck by the thought that this might be negative PR and I was surprised that a casino would do this. And it was interesting to me that the promotion was pulled so quickly and it reinforced my belief that someone in the company had the same thoughts I did. Not a world-shaking happening by any means. I just write about things in Vegas or about gambling that seem interesting to me.
It is always a surprise how people react – or don’t react – to my blog entries. Keeps my mornings interesting when I fire up my computer!